Want more sales development? Let us do it for you.

If you are an expert in your field - doing your own lead generation and sales development is a grind!!

Being 50% expert and 50% marketeer of your own services is well - challenging.

On one hand, you DESIRE to just talk to warm leads or just close the deals

But on the other hand, you face the NECESSITY of being tied to prospect research lead generation.

We have to constantly market, sell and fill up the pipeline with leads to keep the business going.

How do you spend 8 hrs a day consulting and helping clients and then also:

• manage an overflowing inbox,

• research new prospects

• outreach to new leads, call them, email them,

• follow up leads and do sales admin

• attend meetings

• design and set up new campaigns

• manage email deliverability and domain health and spam traps

• stay up to date with LinkedIn updates

• learn new and innovative methods to stay relevant

It very quickly gets out of hand !!

But new lead generation is the lifeblood of business and the wind in our sails.

If you are a B2B consultancy or agency, who have already a proven offer worth$10k or $100k and higher and have paying clients who get great results.

Typically you get clients via word of mouth or referral and have not enough consistent, predictable lead flow of new B2B conversations to fill up your pipeline.

OR you get clients via SEO, paid ads or content marketing but have no efficient cold outreach methods in place

OR you have tried LinkedIn or cold email outreach and you have not been able to systemize or automate this process efficiently.

And it just takes up too much of your time and your sales reps time.

Then consider this - we are experts at data research, data validation, cold email campaign design, cold email sending, LinkedIn message sequencing and follow up.

We can take out nearly 70% of the work required by your sales reps to generate new business and allow you all to focus on taking new business meetings, following up with the warm leads, submitting proposals and closing deals.

If this describes you then message me for more information and we can get on a short call and discover how we can help you.

Jen Bishop Consulting best lead generation agency in London UK

Eat Complexity For Your Clients

I traveled to Portugal this week for a friend’s birthday.

Two years ago during the pandemic I traveled here and was massively overwhelmed by the information required to travel regarding Covid-19 vaccines and certifications.

It reminds me of how we are helping clients to navigate a mess of information regarding their businesses.

Here is a summary of my research to understand what I need to prepare for travel:

• www.visitportugal.com says that with a vaccine passport you do not need any Covid19 tests before entering Portugal from the UK

• www.gov.uk says travelers from the UK with a vaccine passport MUST take a Covid19 test before entering Portugal. Specifically a rapid antigen test - however, this cannot be from a free walk-in test centre. Preferably it’s a test done at home. I have rapid antigen tests at home but how do I register them as proof for travel? It’s not clear what I must do.

• I ask #1 friend who is currently abroad in Portugal and she tells me I need the NHS app on my phone to show evidence of my vaccines. I set this up. Success. She also tells me I do NOT need a Covd19 test to enter Portugal. Confused.

• I ask #2 friend who is currently traveling around Europe asked what they did and they suggested going to a pharmacy to get a rapid antigen test.

• Go to my local pharmacy and explain I’m traveling abroad and need a Covid19 test to enter Portugal. The Assistant tells me I need to go to the walk-in test centre and get a test there. Confused.

• I then went to a walk-in clinic and took a PCR test. Results will be emailed to me in one day. The day I fly. Fine. Get the results of the test quickly. I’m clear of any symptoms. Still confused about how to register these results on the app.

• #3 friend who has traveled recently tells me a test from a walk-in test centre is not valid and I need a paid test with a certification to take to the airport or I won't be able to board the plane.

• Check with #4 friend who visited Portugal recently and he told me he got a rapid antigen test. He went to Boots Pharmacy and the results came back the next day. I don’t have 2 days left to fly.

• Check with #5 friend who tells me I need 3 tests in total. Day 2 test, Fit to fly test, and return test. He directs me to the gov.uk instructions which is a 27-page PDF of EU fine print of approved Covid19 tests.

• Check with #6 friend who tells me she went to a travel doctor who gave her a same-day test and certificate to fly. I found the ‘Fit to Fly’ test at the pharmacy and booked a same-day test en route to the airport.

• Arrive at the pharmacy and take the test. They tell me the results will be returned by midnight. When I tell them I need a same-day test because I’m flying today they tell me I booked a PCR test instead of a rapid antigen test. They help me get a refund, order me a rapid antigen test then give me a certification to take to the airport. They also help me order the Day 2 test and return Fit to Fly. They give me their clinic number to ring if I need support.

• Arrive at the airport which requires printed evidence of my recent Covid19 test but do not check my vaccine passport on my phone app.

• Fly to Portugal.

I tell this whole long story because it’s clear to me what we do for our clients when we create a service or solution.

We 𝐄𝐀𝐓 𝐂𝐎𝐌𝐏𝐋𝐄𝐗𝐈𝐓𝐘 𝐅𝐎𝐑 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒.

We take a mess of facts and data that exists in libraries and online.

We sequence it, we prioritise it, we define it, we troubleshoot it.

We remove jargon and confusing terms.

We anticipate confusion and things that might trip them up and misdirect them.

We remove any contradictions and supplement gaps in their knowledge and experience.

We make it user-friendly. We sequence it so it’s logical and coherent.

We build the solution in steps, in bite-size pieces.

We get them to their desired solution in the shortest possible time and make all that work invisible.

We help them bridge their challenge to their desired solution and allow them to get on with their life.

You don’t get paid because you have secret information that no-one else has.

You can paid because with your experience you can 𝐞𝐚𝐭 𝐜𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

Jen Bishop Consulting best lead generation agency in London UK

Why Cold Traffic Is Where The Big Sales Are

Filling up your pipeline with high-ticket clients is as simple as knowing the different types of leads to target and how:

• Hot

• Warm

• Cold

Each of these types requires slightly different information to move them towards spending money with you.

The first group of leads is super hot.

These are usually your email list and people who know you well and know your offer.

A hot prospect is aware of your name and your product and has realized that it can satisfy this desire.

You can speak to your hot leads in terms of your product and process and they understand what you mean because they know how it links to the results they want.

If they have not bought from you already, they might in the future and are just biding their time until they're ready to invest.

The second group of leads is warm.

They are usually your Facebook or LinkedIn connections or social media followers.

A warm lead is someone looking for a solution to a problem but doesn’t know as much about you or details about your process yet..

You must speak to your warm leads regarding their desire, results, outcomes, benefits, and impacts, not your product.

This messaging will encourage them to move towards you to find out more about you and potentially invest.

The third group of leads is cold.

Cold leads are of course everybody else in the world who matches your ideal client avatar in terms of demographics, for a company is their location, size, industry, and so on.

A cold lead is a decision maker who is not really aware of what they are seeking in terms of a solution but they have a defined problem.

They may not even realize that there’s a solution out there that will help them but they know they have a problem and it is painful.

You must speak [or write copy] to your cold leads in terms of their pressing challenge and pains and crystalize this into a specific need.

This will engage them to find out more and begin to see how not only there might be a solution to this problem that fulfills a desire, but also how your solution can bridge that gap.

The best thing is....

The cold market is usually the largest. If you can connect with them, that’s how you break into the world of BIG sales.

Of course, it’s important to nurture leads at every stage of your funnel - hot, warm, and cold leads however ...

it's cold outreach that taps into the BLUE OCEAN of big sales.

Filling your pipeline with leads who:

1. have a painful problem you can solve,

2. can become aware there is a solution out there that can help them,

3. can become aware that your solution can create their desired results,

4. can learn to trust that your solution will get them results in a defined time frame

This is the secret sauce to filling your calendar with high-ticket business clients!!

If you want a strategy to reach out to cold leads and bring them into your pipeline get in touch.

The world of big sales awaits you.

Jen Bishop Consulting best lead generation agency in London UK