How To Win Back 70% of Your Sales Development Time And Focus On Closing Deals

If you are turning over $500k or more per year and you are generating B2B leads via word of mouth, referral, networking, events, etc.

Then you will want to win more $10k – $100k new business clients regularly.

Perhaps you have invested in cold outreach to control your lead flow and build a pipeline of new business.

However, hours of your time and your sales reps' time is taken up with simply researching and validating data, setting up and running campaigns.

Maybe you’ve found cold outreach doesn’t work at all?

I want to share with you how you can win back 70% of your time so you can focus on taking more calls, submitting more proposals, and closing new deals.

To give you a picture of how this works, Greg Cowan of Nawoc Consulting managed to fill his pipeline with $150k of new business in the first three months of following our process.

UCEA Private Family Office is regularly booking 10 calls each week [that’s 40+ per month] with email alone following our system.

Tim Benson from Netscore Prosold $2m of new business in just 2 months using a combination of Facebook Ads, LinkedIn, and calling leads.

Who Am I? I’m Jen Bishop and Since 2020, I have helped 100 clients leverage cold outreach across LinkedIn and email to successfully fill their pipeline with new deals.

With a background in non-profit events, partnerships, and fundraising, I learned the power of LinkedIn and cold email to reach and engage B2B decision-makers, and am passionate about helping other business owners do the same.

We at Jen Bishop Consulting Ltd have seen 100% growth year on year using the principles we apply to help our clients generate new business.

What I have learned is that B2B leads worth $10k - $100k [or $1m] are won by authority building, relationship, education, and lead nurture.

Proposals can of course be won in a day, however, generally, lead-to-sale time takes 60 days or more and sometimes up to a year or longer.

A good rule of thumb for a growth budget is 10% of annual revenue and this will cover content, website, SEO, paid advertising, events, and more.

Lead generation, prospecting, and sales development are generally costed as 3% of annual revenue, 30% of the growth budget.

With this level of attention, you will regularly be investing in your network, engaging leads and moving these leads through your funnel.

Having many conversations at various stages of development is critical to have a healthy pipeline of potential business.

However, 70% of your sales development time can easily be spent researching leads, validating data, setting up and sending campaigns, managing spam traps and domain health, replying to messages and following up leads simply to get the first call.

To be time efficient perhaps you’re buying lists of data and leveraging automation tools however purchased lists are never truly fresh and generally become less and less relevant as days and months pass.

Not to mention bought lists are sold to your competitors and quickly become tired of the same pitches and messages.

Good data, good deliverability, healthy domain and IP maintenance, good open rates, good reply rates, and of course good call booking rates are all hard to maintain.

Designing strong campaigns, tracking, and split testing copy and targeting are key to success.

Sounds exhausting right?

This is where we come in. We are your sales development and prospecting partners who can create daily custom lists with fresh and valid data based on your ideal client profile [no buying batched lists].

We can set up, send, and reply to email and LinkedIn messages. This includes purchasing and managing domains, monitoring IP health, and inbox deliverability.

We track, measure, and manage open rates, reply rates, and call booking rates, giving you insights on market-message resonance and split-tested campaign metrics.

With just 3% of your annual revenue [more or less], we give you back 70% of your time to focus on other areas of growth, handling client projects, creating thought leadership content, and most notably handling new prospect meetings, submitting proposals, and closing deals.

With us as your sales development partners, you can accelerate your new business growth into 2024 and beyond.

So if you are a B2B service provider making $500k per year or more and you want to grow your new business pipeline using LinkedIn and cold email,

And you would like to focus on taking more calls and generating more deals in your pipeline, then simply comment below and we can chat more.

Jen Bishop Consulting best lead generation agency in London UK

Should I Keep My LinkedIn Network Small and Tight Knit?

Our newsfeed gets noisy with everyone promoting their products and services, and all the notifications from their activity.

A strategy for LinkedIn very much depends on what you want to achieve.

Are you looking to change jobs? [Is LinkedIn your CV and job site?]

Are you looking to connect with and keep in touch with existing connections and not much more? [More like Facebook].

Are you looking to share your thought leadership, host and attend events, and grow your brand awareness [much more like Twitter or traditional offline networking and conference attendance].

If you are looking to actively grow your business then GROWING your LinkedIn network is the best strategy.

Even if you keep your own LinkedIn network tightly curated, those who you connect with might have a huge network.

So while you feel connected to them, they lose you and your content in the crowd.

As a result, keeping your LinkedIn network small only serves you and your tastes. It means you’re not bothered by others and your newsfeed and notifications are not noisy.

However, if you want THEM to see you and your content, keeping a small network is NOT the best strategy.

Each new connection gives you access to more and more 2nd and 3rd degree connections, essentially making the globe a smaller place for you to navigate.

Yes you’ll receive more inbound pitches, see more in your newsfeed and get more noise online.

However you can manage notifications inside your settings to reduce the noise online.

If you would like help to optimize your LinkedIn profile, grow your network, improve your content and generate more leads and partners, then comment below and we can set up a short conversation.

Jen Bishop Consulting best lead generation agency in London UK

Having Confidence To Leverage Your Story

As experts we have many things to share and often we do not know where to start.

When we introduce ourselves, are we our job title? [and which job title do we choose?] Or do we summarize our CV - education and career highlights?

Do we dive in and start outlining our unique insights and knowledge? How technical do we get about our knowledge and solutions?

If we do talk about an area or topic of interest that is consuming our attention right now, wouldn’t that pigeon-hole us unfairly?

Most of all, it’s awful to become the person online constantly spruiking our speakership antics, our awards, our publications. BORING!!

Having confidence to first know how to share and then how to leverage our story to engage new prospects and business opportunities is critical to every expert and consultant.

Yet how can we do it simply, efficiently and powerfully?

The power of our story lies in the power of our TRANSFORMATION experience [and the transformation experience of the people around us].

If we as experts, have struggled and overcome challenges, to solve difficult problems in business and life and have learned valuable lessons that we can impart to others - this story is of value.

If we have, over the years, gathered a toolkit of expertise that can save others time, energy, heartache and pain and can do so efficiently and repeatedly then this story is of value.

However there is ONE BIG SECRET to leveraging your story powerfully and it’s this:

You are not the hero of your story. Your AUDIENCE is the hero of the story and you are the mentor.

What does this mean?

First, when we introduce ourselves to others, we can introduce ourselves as someone who has overcome a challenge and solved a specific problem.

In doing so we can share that we are someone who can help a specific person [the HERO] to also solve this problem.

Second, when we share our expertise we are doing so in terms of outlining the map we have created for the HERO to follow and the kit or equipment the hero needs to navigate the journey.

Third, when we teach or share our thought leadership and the secrets we have learned along the way, every piece of knowledge or information is designed to help our HERO, the target audience, to better navigate the MAP and to achieve the desired outcome in the smoothest time and manner possible.

We are constantly inviting our target audience to come on the journey with us as their mentor and guide.

Powerfully leveraging your story, [which is in fact your prospects story], will effectively connect with, engage, retain and deepen relationships with our ideal client.

Our insights and thought leadership compound to build our profile as expert, mentor and guide and attract the right clients to invest in working with us, so they too can find the desired solution.

If you would like help to more confidently leverage your story and attract more of the right clients with ease, then comment below and we can set up a short chat.