Outflow = Inflow

When considering how many sales your business has made over the last month, you should ask yourself the following questions:

1. How many strategy sessions or sales calls did I book?

2. How many strategy sessions did I complete and how many offers did I make?

Of course there are many other elements that make up a strong business including having a strong offer that resonates with your target market, developing a strong mindset, capturing testimonials, running a lean operation and more.

Outflow = Inflow

However these simple metrics trump the rest as absolutely critical indicators or your sales volume and bottom line.

Ultimately it comes down to this simple equation:

Outlfow = Inflow

The amount of inflow you receive in sales calls and sales revenue will be equal to the amount of outflow in outreach messaging, promotion and content that you put out.

Your income will be directly proportional to your outflow.

Therefore, finding more of your ideal client, sending more outbound messages of connection and value, initiating more conversations and booking more sales calls, conducting more sales calls and making more offers, should be your focus on when wanting to move your business forward.

If you would like help:

1. nailing your offer,

2. finding more of your ideal clients online

3. building systems and processes to open dozens of conversations each week and to book more sales calls each month

Then simply reach out and book a free 30 mins strategy session via this link.

I'd be happy to help you move your business forward!

To your success

Jen

Eliminate - Automate - Delegate

As our business grows it becomes increasingly important to focus on the tasks that bring most value to our business and cut away the tasks that do not.

There are any number of 'good' and 'useful' tasks that quickly add up and ultimately fill our days and weeks, slowing us down and taking our focus away from the core elements of our business.

An example could be, maintaining multiple social media accounts.

While the extra exposure is helpful, the time taken to maintain the content and value across multiple channels has to be weighed up against the return on investment [ROI] of someone's time.

I'm at point of business growth and am questioning everything I do according to the following three questions:

1. What can I eliminate?

I have chosen to focus my energies on LinkedIn and Facebook alone and not venture into Instagram, YouTube, Twitter, TikTok, Snapchat, Clubhouse or other social platforms.

While these other social channels are all useful and in no way inferior channels for business development and lead generation, my choice has been to 'eliminate' them as an option and focus on the two channels that will yield the highest return for my business.

I have also chosen to eliminate all possible 'offers' from my menu of services except one.

While it would be possible for me to offer a range of products from digital courses to events and workshop, I have chosen to focus my energy largely on one product that solves a felt need and to make that the best service possible by constant improvement.

2. What can I automate?

Now that I have focused on two social platforms and I have a product that targets a very specific niche market with a specific problem, it's possible for me to automate a lot of my prospecting.

I certainly do not advocate that anyone automate outreach in a spammy or 'mass market' approach as this closes more doors than it opens.

All of us are pitched by cold prospectors all the time and know how annoying this is.

However, sending specific messages with warm offers to specific targeted lists of key decision makers is something that can be efficiently scaled with a few automation tools for LinkedIn, email and Facebook.

This means I can free up my time to handle interested responses and take more calls and ultimately bring on board more clients without spending as much time manually prospecting each day.

3. What can I delegate?

I am also currently in the process of hiring a virtual assistant [VA] who I can delegate many tasks to.

It's likely I will hire a team member internationally, someone with good English and a high level of education and competency but understandably cheaper than a team member in the UK.

Tasks I intend to delegate to my VA include many of the repetitious elements of setting up automation campaigns, handling standard replies and appointment setting, content dissemination across multiple platforms, and research.

This means I can focus on the things that truly bring value to my business - sales calls, client delivery and improving the quality of my programme.

As you experience growth in your business this year - what are you able to Eliminate - Automate - Delegate?

To your success

Jen

Eliminate - Automate - Delegate | Jen Bishop consulting and lead generation agency london

Do You Suffer From Scarcity Mindset

I used to to suffer from a scarcity mindset.

I struggled to believe that anyone would pay me for my services.

I enjoyed reaching out and meeting strangers but I hated moving the conversation to a pitch or offer.

I was nervous to state my price.

What shifted my view was a reversal and scarcity mindset. This was not via a woo-woo abundance visioning, but simply via gaining perspective.

When I learned that on LinkedIn alone there were 600 million users and 250 million of them are active regularly. I gained perspective of the sheer volume of contacts at my finger tips.

Even if only 0.1% of these users represents companies I can help, that is still 250,000 active users and even if only 4% of them are ready to buy, that leaves till 10,000 active users!

More than I could help in 100 years.

When I also realised that my services could unlock $10k to $100k of value for a company per year then I realised that my price was proportionate to the value created.

Getting perspective helped me to beat scarcity mindset and get over my fear of cold prospecting, making an offer, or stating my price.

Do You Suffer From Scarcity Mindset