The Reason You Are Not Getting Clients Is Possibly Not What You Think It Is

Most people are looking for more clients and the next lead generation strategy or idea.

• How to use LinkedIn to get new clients

• How to use cold email outreach effectively

• How to land clients via organic Facebook methods

• How to get clients on Instagram, or YouTube

When your networking, lead generation or outreach methods are not working well and clients are not converting, it’s very rarely a traffic or lead source problem. A new platform or channel won’t solve the problem. If you have low conversion to your service, you have an offer- message problem. You need to ask yourself -

• Are you solving a business related problem?

• Are you solving a big enough challenge or pain?

• Are you solving the RIGHT problem that a business wants to solve right now?

• Are you being specific about how you help a company?

• Are you able to create tangible results?

I spoke to a strategy consultancy recently who run day workshops for companies at $1500. They are finding that very few companies are signing up currently and wanted me to advise them how to use LinkedIn to get more leads. However, their one day workshop is not able to produce tangible results for a company because participants who attend the workshop have to go away and implement the findings of the workshop over 3, 6 or 12 months. The consulting company are not able to measure any results in terms of their influence or input because results occurred so long after the workshop ends. As a result the one day workshop is not providing massive value. It is not solving the problem the company needs solving. I suggested to them that they needed to create a series of workshops and reporting to track implementation milestones of any strategy created. One day has to become a package of workshops to ensure momentum and deliverability of objectives and to really see tangible business change. This will cost more than a one day workshop but will deliver results in a tangible way for a company. And it’s results that companies care about, not the methods, the price or the time frame particularly. Focus on results and solving difficult problems, create happy clients, then focus on traffic sources to fill up your funnel. If you need help making sure your offer-message is resonating with your audience then check out my free training on this topic here: To your success Jen

The Reason You Are Not Getting Clients Is Possibly Not What You Think It Is

The Importance of Mindset In Business

Is mindset all manifestation fluff or is it critical to business and life success?

In my experience, a bad mindset is a silent killer in business particularly when you seek to grow.

I call it the silent killer because it’s rarely the reason we think our business is not growing.

We THINK we need more leads, more sales, or we need a secret outreach message formula or a better brand design or website and so on and so forth to infinity

We rarely sign up to a coaching programme or business course to examine or fix our mindset - do we?

We usually sign up to a self-help coaching programme to fix mindset but not a business programme - right?

For example, I hate putting my face on camera. I’m naturally an introverted extrovert and hate to see my face on a large screen or hear my voice on a recording.

Yet being a coach or consultant, particularly where my name IS my brand, and where I’m generating clients on social media, unfortunately showing my face is something I have to push myself to do.

I have to share Facebook stories, Facebook posts, LinkedIn posts, and regular emails to my list and now I have a Facebook group - lives in the group.

I’ve procrastinated and turned away from the very thing that will engage my ideal client in a relationship with me and bring me business.

Almost daily I talk to business owners who are averse to selling or cold outreach because they are super uncomfortable about hearing any ‘NO’s that come with that.

I know myself, I’ve been on sales calls where I secretly hope people do NOT sign up because I don’t feel worthy of helping them - like if they give me money I’m suddenly under this massive weight of expectation and responsibility to help them succeed.

All of these are mindset issues and you can see how they counteract the many small actions daily required to run a business:

• Putting yourself out there, telling your story and building relationships with your ideal clients

• Making offers and hearing a ‘NO’

• Setting a high price and taking payment confidently knowing you can create a happy client

Good business coaching programmes like professional sports training programmes have a strong component of mindset work because they know that growth requires new beliefs and behaviour patterns.

Little shifts in mindset requires turning attention away from what others think towards the self - with an intent to build up the self as a machine ready to perform feats of endurance at a higher level.

This can be as simple as correcting simple decisions like putting good food in your body, hydrating properly, getting good sleep and cutting out toxins.

Simple self care not only balances the physiology and optimises your mood and concentration but also means you have the energy to turn up and do the hard stuff.

When you turn your attention to yourself in this way means you prioritise the building of your skills and resources as well as defining and defending your boundaries in a healthy way.

By investing in yourself something else grows - a natural expectation of yourself that you can turn up each day and execute difficult tasks.

You’re building your own worthiness.

A natural extension of this is the expectation that others will invest in you, to trust your opinion, to give you money in exchange for your services.

Like a frog in a kettle who doesn’t know she is too hot until it’s too late - you find that slowly slowly your self worth, self trust and self confidence grows so that you can turn up and do the actions and activities that build a business and succeed.

It means you will keep working despite the barren times and low periods when nothing seems to be happening.

It means you put yourself on a platform despite self-consciousness and fear.

It means you can handle knock backs, rejection, ghosting, angry strangers, bad clients and more.

In fact, failure becomes your friend because if/ when you fail you realise it’s not the crushing end that you perceived it to be.

It and it no longer has any power over you. It empowers you to try again and keep working, this time with the insight and learning you gained from experience.

Finally you begin to see others around you in a new light.

When you start to just show up and do the world, you begin to see with clarity how incredibly common it is that people - are disorganised, are flaky, procrastinate, avoid difficult conversations, ghost others, lack focus, scatter their energies, talk big and do not follow through.

On the other hand you now - turn up every day, do the micro steps required to build a business, be diligent despite the day or time, communicate fairly and clearly even with others don’t, stay late and do the extra work, learn and improve.

Most importantly you execute !!

Success in business is not easy, but it’s simple.

Solve a problem for someone, find people who have this problem, make offers, deliver solutions, REPEAT.

What mindset challenges have you overcome and how did you overcome them?

The Importance of Mindset In Business

Tried LinkedIn and It Didn't Work?

A lot of coaches and consultants have a LinkedIn profile but don’t really use it proactively at all.

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OR they use LinkedIn like they use Facebook. They might post content and then wait for people to comment before reaching out to them in the DMs. ⁣

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Or wait for them to DM them first which is an absolute killer because while it does happen it’s NOT a way to build your business. ⁣

⁣The platforms are totally different. ⁣

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LinkedIn groups are deadbeat and if you join a group hoping to find active members posting content and chatting to each other you’re gonna be disappointed. ⁣ If you use LinkedIn groups regularly and find them helpful then let me know because I haven't found one yet that had any action.

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When you post content on LinkedIn it’s hard to have that content seen by a wider audience due to the algorithm and it's often your close friends and colleagues who see it each time and comment. ⁣

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Even tools that share content and automate likes and comments to boost the post rarely bring inbound leads in the same way Facebook content does. ⁣

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What you're missing, if this is you, is the massive power of LinkedIn as a professional networking platform. ⁣

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Unlike other social networks, LinkedIn is a giant database, allowing you to search and identify your ideal client based on quite specific criteria including their role, their title, their seniority, length of time in their company, promotions and new roles, skills, contact details etc. ⁣

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You can also search by company - industry, geography, whether it's received funding or been mentioned in the news, its size, revenue, department growth, key leaders and decision makers, leadership changes, software used. ⁣

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All this data is available at your fingertips allowing you to connect with the right people quite quickly.⁣

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As a result, your LinkedIn strategy needs to reflect this unique power: ⁣

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• You can fill your LinkedIn page with recommendations and testimonials, endorsements and results meaning you don’t need a website or landing page to get going. ⁣

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• LinkedIn allows you to connect with 400 people per month which pushes you to get super targeted about who you are reaching out to. ⁣

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• On top of that premium plans give you 800 InMails which are DMs that you can send to people you’re not connected to. ⁣

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• Because people spend less time on LinkedIn than other platforms, using InMails and DMs to your new connections is more like email outreach and your messages need to be short and concise but complete messages. ⁣

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You can’t send ‘Hi - how are you today?" kind of messages or "Thanks for commenting on my post!" This will get you nowhere. ⁣

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You need to message the right person in the company with an offer of value which is relevant to their business. ⁣I always advocate for a 'lead with value' approach that does not include cold pitching in the DMs but rather offering value such that the door opens for a conversation.

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To put this in context 800 InMails + 400 connections per month = 1200 direct messages. If you get a 4% call booking rate [avg.] that equals 48 calls per month. You only then need a 10% call to sale conversion rate to get 4-5 clients per month. ⁣

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Depending on the price of your offer you’re looking at $10k months easily and that’s just the start. ⁣

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If you would like to talk about ramping up your LinkedIn game reply to this email and I’d love to chat. ⁣ To your success Jen PS. I recently filmed a video covering the best email scripts for cold outreach that has earned me thousands each month. Click here if you'd like to see a replay.

Tried LinkedIn and It Didn't Work? | Jen Bishop consulting and lead generation agency london