How To Use $3/ hr VAs to Book You 40 Calls A Month

If you are a business owner who is spending time on any of the following tasks:

1. Researching leads on LinkedIn

2. Adding prospects on LinkedIn

3. Crafting personalized outreach messages for each new connection

4. Liking and commenting on other people’s posts and content

5. Posting your content on multiple social media platforms

6. Handling inbound messages on social media

7. Withdrawing pending connection requests regularly

8. Finding valid email addresses for lists of leads

9. Setting up and sending cold email campaigns to these leads

10. Checking the inbox health of your cold email campaigns to make sure they are not going into spam or categories

11. Handling standard replies and sending follow-up messages

12. Logging leads into your CRM

13. Booking calls into your calendar

Then I’m sure you appreciate what a considerable time investment this is every week!!

It takes you away from the other important work you need to do:

• handling client work,

• creating valuable new content,

• taking sales calls and sales meetings,

• leading your team,

• or generally being the CEO of your company.

But it also means that you can’t step away from your work for a week of a holiday without your lead flow drying up!!

To help you out, I have created a brand new training titled “How to Use $3/ hr [USD] Virtual Assistants [VAs] to Book You 40 Calls A Month”.

You can check out the free training here.

We are also helping B2B consultancies and agencies to hire, train and manage their own VA in-house to help with the heavy lifting of cold outreach campaigns.

If you would like help to systemize and scale your LinkedIn and cold email campaigns using a VA, then reply to this email, and we can set up a short call.

How To Use $3/ hr VAs to Book You 40 Calls A Month | Jen Bishop consulting best lead generation agency

Filling Up Your Pipeline With Leads Using LinkedIn

LinkedIn is the 24/7 networking event or conference of your dreams.

There are several key steps required to use LinkedIn effectively and efficiently to fill up your pipeline with conversations and proposals:

Check the video of these step on YouTube here.

Step One: Optimise our profile so that within 60 seconds people can quickly assess our relevance and authority worth connecting with and engaging in a conversation.

Step Two: Target the right people so are filling our network with quality leads who are ready to buy

Step Three: Craft the right outreach message so that we can secure the first conversation of a relationship that can turn into a business. Note - this does NOT entail cold pitching but offering value upfront.

Step Four: Share the right content on LinkedIn to raise our authority, relevancy, and distinctiveness to our network and improve awareness and trust.

Step Five: Offer value up front in such a way that the barrier to entry is low [it's free] but the prospect receives immediate help solving a painful problem. This opens the door for a deeper conversation about how your services can solve the problem for the company.

I have filmed a 20 min training on exactly how you can follow these steps to fill up your pipeline with new business every month.

Check out the video training here on YouTube.

Filling Up Your Pipeline With Leads Using LinkedIn | Jen Bishop consulting digital marketing agency in London UK

How To Improve The Deliverability of Your Cold Email

Recently google updated settings which means email deliverability has plummeted affecting the open and reply rates of many campaigns.

My team has been looking into the updates and researching in forums how other cold email providers are handling the situation.

If you are sending cold emails with any frequency here are some tips to help you out:

1) Sign up for 10-15 newsletters. Making sure you are receiving emails as well as sending them, increases your domain authority and helps in maintaining the email warmup. Once you sign up for newsletters, you would also have to manually verify them inside your email.

2) If you have a new email, gradually increase the sending limits, starting from 6 a week and gradually increasing by 5-8 a day (every week). Please try keeping the sending limits to less than 50 at all times (even when the email is warmed up or the account is old). Under each google workspace only hosts one domain but on each, you can have 2-3 email inboxes.

3) Please set up your - DKIM, SPF, and DMARC. It is very important. If you bought domains from google, you just need to set up DMARC. If you need help with this process just reply to this email and we can help you out.

4) If you are thinking of using Zoho or Outlook emails, we tried both, and we can tell they are not worth it. These senders increase the chances of landing in spam and have poor deliverability. Starting a new domain in outlook is a messy process. Google Workspace is by far the best.

5) Small things matter, like you, should have a profile picture on your emails, and include as little urls as possible. Do not include videos and pictures in the first email, nor attachments unless there is a reply.

6) Please validate your emails before sending them. There are many email validation tools. We use Neverbounce and we recommend sending to only those whose email deliverability is 100%.

6) Have random daily sending limits if possible. Someday 50, someday 46, keep that variability.

8) Personalize your emails as much as possible, including adding company names, job titles etc. in the email.

9) Avoid Spam words, which google is most likely to send in spam folders. You can use a tool such as https://mailmeteor.com/spam-checker to check your email copy.

10) Try sending manually if possible to see if this improves campaign results. Manual sending limits the ability to check open rates however if you include links in your second and third emails such as Bit.ly or Loom links, the click rates can be tracked helping you monitor your campaign success. Of course, positive reply rates are a good success metric as well.

11) Test your email subject line and email body copy for improved results.

If you would like help with your email campaigns or would like to outsource your cold email marketing altogether we now offer a fully done-for-you service.

This includes data research, data validation, warming up new inboxes, composing email campaigns, sending and replying to emails, ensuring deliverability, and booking calls into your diary.

Please simply comment below to discuss how we could help you start booking 5-40 monthly appointments using cold email.

How To Improve The Deliverability of Your Cold Email | Jen Bishop consulting best lead generation agency