How To Write A Winning Cold Email in 3 Sentences

When we’re cold emailing, we don’t have the luxury of sending them an essay.

Watch the video training on this here.

We have to be short, get to the point, and start a conversation.

Ask yourself:

"How can I sell my product in only 3 sentences?"

You just have to answer these 3 questions…

• How did I find you? [Why?]

• What am I selling? [Offer]

• Would you like to talk more about it? [Call to action].

If you can find an effective way to answer all three of those questions, then you will have a winning cold email campaign on your hands.

I created a short 10 min training on how you can create a winning cold email in 3 sentences. To watch the full training click here.

ps. Credit to Andrew Hoduckavitch for the 3 sentence email formula.

How To Write A Winning Cold Email in 3 Sentences | Jen Bishop consulting digital marketing agency in London UK

Quick question

I learned this trick from Alex Berman whose book “Cold Email Manifesto” I recommend.

How do you get potential customers to open the email?

You need a good subject line.

Luckily this is the easy part.

Out of all the subjects lines tested over thousands of emails, this subject line has outperformed other subjects in testing

Subject: Quick question!

Test it in your campaigns and you’ll be sure to get a high number of opens.

Quick question | Jen Bishop consulting best lead generation agency and marketing strategy social media London UK

Offers That Sell

Offers that truly resonate with your market, generate interest in your service, and sell smoothly are not easily created.

Check out this short offer training here.

It takes time to refine your offer so that it truly cuts through the noise and creates clients for your business consistently.

Offers that sell contains a few key ingredients.

First, they are directed to a very defined group of people.

Not just an industry like accountants or lawyers,

But a specific group of people with a common pain point, a common starting point, and common limiting factors that define them as your ideal client.

For example accountants with 5-20 staff which currently are generating less than $50k per month in revenue and generate clients largely via referral and word of mouth and who want to add another $50k monthly recurring revenue in the next 12 months.

Once you have a defined group of people with a defined start point, your offer can be built to solve their pain points and deliver maximum value.

Second, offers speak to a desired outcome and endpoint.

If we take our accountant's example further, we can offer to help them generate $50k MRR over the next 12 months.

Note we are not sharing how we do this.

Our method doesn’t matter. What matters is that we can speak to a defined endpoint and outcome.

Because we have become super defined about our ideal client and their starting point, we are able to state with more certainty the consistent desired results we can generate.

An offer that is crystal clear with proven results becomes easy to share and easy to respond to.

Third, truly amazing offers, remove any objections or friction so that our ideal client will feel stupid to say not.

This can include giving a guarantee of money back if the desired outcome is not achieved.

Or it can include unique mechanisms that remove time-consuming or labor-intensive investments.

An example can be your proprietary method, automation software, or outsourcing, delegating and systemizing elements of their business.

All in all, if your offer creates a PROVEN DESIRED RESULT in the FASTEST and EASIEST manner, you have the ingredients of a super offer that sells.

To check out more about how to craft your offer that sells check out this short training.

Offers That Sell | Jen Bishop consulting best lead generation agency and marketing strategy social media London UK