I learned this trick from Alex Berman whose book “Cold Email Manifesto” I have read and rated on Amazon.
How do you get potential customers to open the email?
You need a good subject line.
Luckily this is the easy part.
Out of all the subjects lines tested over thousands of emails, this subject line has outperformed other subjects in testing
Subject: Quick question!
Test it in your campaigns and you’ll be sure to get a high number of opens.
Learning to be good at sales is not simply about learning a call framework or sales script.
It's not about getting good at objection handling, or close techniques.
Sales is crafting your offer in an appealing way to communicate your product or service.
Sales is crafting all your content and copy, sales letters, and videos to explain your offer.
Sales is crafting your outreach messages and follow-up messages which invite prospects to engage with your offer.
Sales is nurturing your community both paid and unpaid.
Sales is setting appointments and qualifying leads to make sure they're a good fit for your offer.
Sales is conducting a sales call or chatting in Messenger and closing the deal with the right prospect.
Sales is ALSO delivering your service and creating great results.
Sales is creating delighted customers who want to refer you to others
Sales is creating great results for your clients so they buy again at a higher tier.
Sales is an end-to-end process and every step builds on the previous.
If you don't have a great offer >> you don't have a great copy >> you don't get qualified leads >> you struggle to close calls >> you struggle to create great results, and >> you struggle to get recurring clients.
Sales is not a part of your business.
Sales IS your business.
Last week I shared a video training titled “Building Your Outbound Organic Funnel”.
I covered how to take cold prospects and convert them into hot leads, ready to buy now.
Designing and building a strong outbound funnel relies on sharing content that sells.
When we connect with prospects about their current pain and problem and then paint the picture to them of their desired solution, we can easily convert strangers into buying customers.
Once you have a prospect warmed up and excited about the desired outcome you can simply show how your service is the perfect vehicle to get them there.
If the path makes sense both emotionally and logically [financially], you will have a paying client.
Check out the second video here on how you can create “Content That Sells.”
You can watch the full training on YouTube here: https://youtu.be/9-oc6zPSO2E
